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Egypt Presidential Election, 2014: the Campaigns - Abd El Fattah El Sisi

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Slogan "Long live Egypt!" Egypt is eternal, it shall live for as long as the world exists, it shall live whether Sisi is president or not. These three words are in the heart of every Egyptian, they've been said in the hardest of times and the happiest of times. The question here is what do these words have to do with Sisi being president, what do they say about him, or about the campaign? The truth is that they say nothing! The campaigners have chosen a phrase that when heard would strengthen the sense of belonging for Egyptians, a way to confuse the sense of belonging to Egypt with one for the man of the military, "the June 30 Revolution leader". I have to say though that the campaigners are not the ones to be blamed; they're working with no presidential program, or even real headlines how can they come up with a slogan for something that is simply nonexistent? Poster This campaign has many posters, this one is the most popular and the one fo

Egypt Presidential Election, 2014: the Campaigns - Hamdeen Sabahy

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Slogan "One of Us.... We will Complete Our Dream" It rhymes in Arabic. This slogan acts as a reminder that Sabahy is building on his 2012 campaign. In 2012 Sabahy's slogan was "One of Us!" 2014's slogan is building on it by saying that even if Sabahy didn't win last time, they will continue to try to achieve their dream. As I said back then , "One of Us!" is not the perfect choice,that is if you don't want the man living next door to be your president. Yet it does give a feeling of intimacy that would make you think that if this man is elected he will be able to know about your pains and problems, and this goes well with Sabahy being the leftist he says he is.  The new part is actually good. If this were a normal election in a real democratic atmosphere this slogan would have been slightly dreamy; some might have felt that they don't want a president of who dreams, but rather someone who has realistic plans and works har